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Child death investigations in Florida lacks proper focus and management of information. It has widely been noticed that, maximum child deaths in Florida, occurs because of the neglect or abuse from pa...

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A local variable is an execution step in a program that is destroyed after execution, whereas a global variable is a more permanent variable that is only destroyed after the entire program has run. Lo...

Module 3 Discussion
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Assignment 6_1673247...
From the above table we can see that the company has promotional lift of 98.68% and the cost of the incremental sales were 6.16% as we can see that we have used the marketing spending and baselines sa...

Assignment 6
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Week-1 Assignment

Week-1 Assignment

Q MKTG201 I004_Week-1 Assignment _Babila - Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one routine and non-routine problem. What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?

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The four P’s approach and the value approach are both marketing tools that are used by companies to achieve marketing goal and attain a position in market that they are aiming at. The key difference between them is their approach towards marketing. While four P’s marketing approach is traditional in nature that pays primary attention to product, the value approach is more focussed on providing value to the consumers. The Four P’s approach of marketing consists of Product, Price, Place and Promotion.